Social Media Lead

Social Media Lead

Why join us

Joining our team at Sainsbury's means being at the forefront of creating an innovative and impactful social media presence. As the Social Media Lead for Argos, you will have the opportunity to set the social media strategy, manage our influencer programme, and drive our social agenda to new heights. With support from our talented team and partnerships with renowned agencies and platforms, you will have the freedom to develop platform-first creative, implement engaging campaigns, and drive social commerce across all platforms. We value your expertise and encourage you to push boundaries, testing and learning to deliver exceptional results. With access to large budgets and the opportunity to work with industry-firsts, you'll be part of a dynamic team that thrives on creativity, collaboration, and continuous innovation. Join us and be part of shaping our brand's social media presence in an ever-evolving digital landscape.

What you'll be doing

With support from the Digital Marketing Manager, be accountable for setting the social media strategy and reviewing on an annual basis.
Be responsible for creating & publishing organic, campaign, always on and reactive communications across all social channels, in line with the brand strategy and customer plan. 
Manage the relationship with our external influencer agency and platform partners such as Meta and Tik Tok, as well as working closely with our internal creative agency, Zest.
Take the lead on the development of content creation and implementation of organic and influencers, in line with the brand strategy and customer plan.
With support from our agency, deliver the influencer programme, this will be a combination of always on, product and campaign-based activity.
Be responsible for our social media management software and tools.
Accountable for the measurement, insight and reporting of social and influencer activity.
Oversee social governance for the brand ensuring any new activity on social platforms meets our guidelines.
Act as a consultant to support the Brand Communications Team on social creative execution.
Manage large budget content briefs from initial agency briefing through to creative idea development, production, and implementation. 
Innovate within the social space, leveraging our agency and platform relationships to give us access to industry firsts.
Line managing the Social Media Associate.

How you will succeed

Deliver a consistent drumbeat of Organic and Influencer content throughout the year, aligning to the key brand objectives for Argos.
Acute attention to detail, delivering campaigns at pace and with accuracy.
Passion to drive the Social agenda within the business, showcasing what success and growth in this area could look like for the Argos brand.
Entrepreneurial and ‘can do’ attitude to help drive change.

What you need to know

Essential

Experience leading a social channel and/or Influencer programme in a large organisation.
Ability to deal with multiple stakeholders and manage project delivery across several different teams and agencies.
A creative eye for developing social first content, and keen interest in the digital marketing landscape.
Knowledge and experience of Social Media platforms and management tools.
An interest in personal development and education. 

Desirable 

Knowledge of Sainsbury’s business and our brands
Line management experience

Resources available to me

Social & Influencer Budgets
Relevant Social Media tools & software
Full agency support – internal Creative agency and external Influencer agency

Working hours and benefits

37.5 hours a week 
Flexible schedule 
Base location London plus ability to work from home
Colleague discount 
Generous holiday