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Social Marketing Senior Manager

Bracknell Campus

Employer: John Lewis

Salary: £53,000 - £85,000 Annual per year

Reference: JOB_POSTING-3-178182/949

Date added: 1 day ago

Expected salary - £53,000-£70,000 (dependent on experience). Contract type - This position is a Permanent contract. Working pattern/flexible working - The Partnership has adopted a hybrid working approach, meaning you'll be able to work a mixture between the office and home based upon your personal needs whilst balancing the needs of the business. The Social Media team aims for 2 days a week in the office to connect and on a more ad-hoc basis to attend key meetings. With occasional meetings in our London office when needed. Location - This role is based at our Bracknell Head Office. Key responsibilities You'll own the owned social media channel roadmap, aligning it with overall business objectives, customer strategy and brand vision. Lead the charge on high-profile tactical activity and key campaigns: You'll work with our agencies and internal teams to mastermind campaigns that capture attention, generate buzz, and leave a lasting impact. We're talking big ideas, bold execution, and measurable results. Master the art of storytelling: Craft compelling narratives that resonate with our target audience across various social media platforms. You're a wordsmith, visual storyteller, and community builder all rolled into one. Data-driven decision making: Track, analyse, and optimise campaign performance using social media analytics tools. You'll use data to inform strategy, identify trends, and demonstrate success against brand KPIs. Community building and engagement: Foster authentic connections with our food-loving audience, leading the strategy on how we respond to comments, engage in conversations, and build a thriving community on social media. Stay ahead of the curve: Keep your finger on the pulse of the ever-evolving social media landscape, identifying emerging trends, platforms, and technologies. You're a social media ninja, always learning and adapting. Collaborate and inspire: Work closely with cross-functional teams, including marketing, PR, creative, and agencies, to ensure consistent brand messaging and campaign alignment. Lead and develop a high-performing team: Mentor, coach, and guide a team of social media specialists, fostering their growth and development, and empowering them to achieve their full potential. You'll be responsible for setting team goals, providing constructive feedback, and cultivating an innovative, collaborative and supportive team environment. Essential skills/experience you’ll need Proven experience: 5+ years of experience in social media marketing, with a demonstrable track record of launching successful, high-profile campaigns. Next-level creativity: A passion for innovation and a knack for developing unique, attention-grabbing content. Strategic mindset: The ability to think strategically about social media's role in achieving business objectives. Data fluency: Proficiency in social media analytics tools and a data-driven approach to decision-making. Excellent communication skills: Exceptional written and verbal communication skills, with the ability to craft compelling narratives. Proven Leadership Experience: Requires significant experience in managing and developing a team of social media professionals. Candidates must demonstrate a track record of successfully leading teams, fostering growth, and achieving measurable results through effective mentorship and guidance. Desirable skills/experience you may have Experience in Grocery or FMCG social media. Community building expertise: A deep understanding of how to build and engage online communities. Agile mindset: Thriving in a fast-paced, dynamic environment and comfortable with ambiguity. Team player: A collaborative spirit and the ability to work effectively with cross-functional teams. #LI-HEADOFFICE #LI-HYBRID

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