One Stop - Digital Marketing Executive

We’re looking for a Digital Marketing Executive who has previous experience with email, product and CMS systems, with the ability to plan and execute the digital content strategy in line with our comms plan and ensure the correct channels are used to meet audience needs. Working as the Digital Marketing Executive you will play a pivotal role in in building strong relationships and managing stakeholders. You will be responsible for: I plan and execute the digital content strategy in line with our comms plan and ensure the correct channels are used to meet audience needs. I manage end-to-end email campaigns, including planning, coordinating, set-up, segmenting, targeting, testing, reporting and optimisation. I develop and maintain the email marketing test plans, launch tests, analyse and report test results. I track and analyse all email performance and provide recommendations based on customer trends and behaviour in conjunction with our target audiences. I implement and contribute to the strategy for the One Stop website, working to enhance the user experience, ensuring our content is optimised, accurate, compelling for customers and on-brand. I implement day-to-day updates of our content management system (CMS) including promotional, seasonal, ad hoc & inspirational campaigns and updates. I plan and execute engaging and relevant customer campaigns on digital platforms including gamification, analysing findings and using results for future campaigns and growth. I use CRM to maximise digital marketing opportunities. I execute Mobile and Digital display ad campaigns & provide recommendations for best performing ROI I am responsible for our SEO for both Franchise and Core ensuring that its regularly updated through SEO tracking programs. I ensure that the data transfer process, data hygiene, GDPR opt-out compliance and contact management is effective, compliant & optimise. I provide reports to the business on a regular basis. I work closely with in-house teams to create compelling concepts and creative. I manage internal & external stakeholders building strong relationships with key Tesco colleagues, & the in-house creative team. I keep abreast of digital platforms and innovation to ensure that the brand maintains competitive advantage. I work alongside digital team members to ensure that our digital content is consistent, up to date and on-brand. I work closely with and report to the Digital Marketing Manager to ensure our digital channels are playing their role in the customer journey. You will need: Technical Skills Good analysis / numerical skills Good time management, planning and organising skills Knowledge of the convenience retail sector Experience with email, product catalogue and CMS systems Experience in building strong relationships and managing stakeholders Qualifications Marketing degree, CIM or similar qualification Ideally a commercial / FMCG, e-communication marketing background Analytical, with data-lead approach What's in it for you: Flexible Working We know life looks a little different for each of us. That’s why at One Stop, we always welcome chats about flexible working. Some people are at the start of their careers, some want the freedom to do the things they love. Others are going through life-changing moments like becoming a carer, nearing retirement, adapting to parenthood, or something else. So, talk to us throughout your application about how we can support. At One Stop we value our colleagues just as much as our customers, and part of this is the benefits we offer: 10% Discount in One Stop 10% Discount Tesco & Tesco Cafe (increased to 15% on 4 weekly pay weekends) 20% Discount on F&F Clothing in Tesco Stores 10% discount at Tesco Mobile, including Colleague Deals which can be shared with friends & family 20% off car, pet and home insurance at Tesco Bank. T&C’s apply Discounted eye care through Vision Express A range of discounts at Tesco Pharmacy such as 50% off health checks including flu jabs Discounted Simply Health cash plan Colleague Deals and Discounts, allowing access to exclusive savings with a variety of retailers, days out, gyms and much more Save as you earn scheme annual invitation WeCare support service, offering a 24/7 online GP to colleagues & immediate family members, second opinions, mental health support service, get fit programme and much more at no cost to colleagues Annual leave entitlement increases with length of service Retirement Savings Plan Life Assurance Car Allowance (if applicable to job role) Private Medical insurance (if applicable to job role) Flexible working, we have many forms of flexible working like part-time, job shares, phased retirement, blended working, lifestyle breaks, fixed shift patterns and staggered shift patterns. This ensures we suit everyone’s needs as flexibility is important to us as it is to you. One Stop is a subsidiary of the Tesco Group but is operated as a separate business and as such benefits offered will differ between One Stop and Tesco. One Stop have the right to withdraw the vacancy before the closing date should a successful application be received prior to the closing date. As such we would highly encourage you to submit your application as soon as you can. Community Involvement As a convenience retailer, it’s really important to us that our stores and colleagues are truly embedded within the communities that we serve. Whether that’s fundraising for local charities and groups or for our charity partners – supporting those in need is at the heart of all we do . At One Stop, we’re so proud to have raised over £10.4million in the last 10 years! Not only this, we also work incredibly hard to tackle food waste by partnering with FareShare and Olio. Since 2015 our stores have donated an amazing 1.6 million equivalent food bank meals for our communities. Working at One Stop will allow you to get involved in supporting charities within your community and those that are close to your heart – and our colleagues have had a go at everything! From climbing mountains, to running marathons in Spain to simply organising a raffle, we’re up for anything! Diversity & Inclusion at One Stop Everyone is welcome at One Stop and we're proud to be an inclusive workplace that celebrates the cultures, personalities and preferences of all of our colleagues. It’s a place where everyone is treated fairly and with respect. Diversity and inclusion are at the heart of our values. One of the most important things is making sure all our colleagues feel welcome at One Stop and our colleague networks do a fantastic job at communicating that. They provide a safe space for our colleagues to share their thoughts and experiences, raising awareness for important issues and representing our diverse workforce. Our Colleague Networks are Armed Forces, Disability, LGBTQ+, Families and Carers, Race and Ethnicity and Women’s. We're proud to be a Disability Confident Committed employer. We put this into practice by ensuring against discrimination and providing support to those who may need it. Learning & Development at One Stop At One Stop our vision is create a learning culture where colleagues are learning every day. Whether you want to focus on your personal development, build confidence in your existing role or focus on growing your career, learning will help you to achieve your personal and professional goals. We also offer apprenticeships and an internal development programme ‘Options’ where you’ll be coached, guided and supported by experienced leaders. We’re proud to have been accredited Disability Confident Level 2 and we’re committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please click here. About us: Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move. Our core purpose is 'Serving our customers, communities and planet a little better every day'. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of and for the planet. We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We're committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities. We're a big business with diverse working patterns and many business areas which means that we can find something that works for you. Everyone is welcome at Tesco. We have recently announced that we will be moving towards a more blended working week – combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate. Please talk to us to about how this can work for you. NOTE: Should you be successful in your application, your offer will be subject to and conditional upon you providing your bank account details on your agreed start date. We're proud to have been accredited Disability Confident Leader and we're committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please visit https://www.tesco-careers.com/accessibility