Direct Customer Communications Manager

This role is responsible for working with a cross functional team serving a specific customer group and outcome for that group. This role will be responsible for translating the cross functional teams plans into Direct to Customer Communications that are engaging, relevant and help our customers as well as that communicate the key facets and benefits that the Cross functional team believe is appropriate for the given group of customers.

You will be responsible for:

Ownership and lead of channels, including Email, Direct Mail and Mobile planning across Campaigns, GHS, CRM including Clubcard statement, Tesco Group and Group comms.
Ownership of the technology roadmap which includes leading on key personalisation initiatives in collaboration with technology.
Working with our personalisation team to facilitate the orchestration of relevant, high performing customer journeys.
Lead on innovation and unlocking data capability to enable us to further innovative with personalisation. This includes managing the external agency relationships, incorporating our live personalisation technology platform and exploring new direct marketing channels.
Ownership and lead of all test & learn and innovation planning including reporting to strategize and optimise performance of cross-channel comms (Email, Direct Mail. Mobile) comms ongoing and unlocking new opportunities
Ensuring DCC Marketing Executives write technically excellent briefs and manage the creative process, production/ build through to QA
Working collaboratively with stakeholders across the business to create, build and deploy campaigns as required.
Leading team to utilise best in class coding techniques, defining and scoping audience targeting and reporting
Using channel expertise to offer insight and direction to comms planning and other stakeholders
Being accountable for performance and effectiveness, including reporting and attribution.

You will need:

Experience onboarding new email technology (preferred)
Planning and project management (essential)
Experience of end to end briefing,
Development (build), deployment, analysis and reporting of email campaigns (essential)
Ability to liaise with and influence stakeholders of all levels (essential)
Experience of ESP's, campaign and personalisation platforms (essential)
HTML email coding (preferable)
Communications development and deployment experience across online/offline channels

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What's in it for you:

We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!

Annual bonus scheme of up to 20% of base salary
Holiday starting at 25 days plus a personal day (plus Bank holidays)
Private medical insurance
26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing

About us:

Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move. Our core purpose is 'Serving our customers, communities and planet a little better every day'. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of and for the planet.

We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We're committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities. We're a big business with diverse working patterns and many business areas which means that we can find something that works for you. Everyone is welcome at Tesco.

We have recently announced that we will be moving towards a more blended working week – combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate. Please talk to us to about how this can work for you.

NOTE: Should you be successful in your application, your offer will be subject to and conditional upon you providing your bank account details on your agreed start date.

We're proud to have been accredited Disability Confident Leader and we're committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please visit https://www.tesco-careers.com/accessibility