Digital Optimisation Specialist

A bit about the role

As Digital Optimisation Specialist you will:

Own the planning & delivery of onsite experience for your division in line with the overall strategy set by the Optimisation Manager.
Using customer and performance data, and working with the Trading team and commercial calendar, create onsite operational plans to drive performance KPIs.
Own the onsite performance of your division. Report and analyse the key onsite metrics across conversion funnel, click through, page performance, search performance.
Plan, test and deliver detailed ranking and sorting rules to ensure category and search pages are relevant and fully optimized across your area.
Utilising insight, knowledge of product range and customer metrics, deliver a customer-centric experience in order to improve engagement and progress customers through the conversion funnel.
Continuously review and maintain a smooth end to end customer journey for your category area - looking for opportunities to optimise.
Responsible for ensuring all content & navigation across your product areas are updated timely and accurately.
Support execution & planning of wider business seasonal events & initiatives.
Support the Optimisation Manager with strategic decisions and helping to improve best practice and process.
Help to define how we deliver customer moments across content and the customer journey - in addition to ways of working with key stakeholders.
Continuously review the competitor landscape to identify new digital opportunities and site improvements.
Understand customer behaviour for your product area through use of data analytics tools (including Google Analytics, Content Square) and other sources of insight (A/B testing, analytics/UX team).
Support the relevant tech platforms (Fredhopper, STEP) with system development, user requirements and testing.
Champion our tools and systems to help drive knowledge across the team and improve the sitewide customer experience.
Daily site checks - monitoring all key customer touchpoints and ensuring site standards are adhered.

A bit about you

Data driven – proven experience in utilising performance data to inform approaches and actions.

Experience of using digital merchandising systems and analytics tools.

Strong communicator – comfortable engaging with multiple stakeholders and influencing ways of working.

Pragmatic and solutions orientated. You prioritise and make decisions based on business and customer needs.

Have a test and learn approach – eager to learn and develop through action and analysis