Brand & Proposition Manager - Baby (12 month FTC)

We are delighted to share a fantastic and exciting opportunity for a Baby Brand Manager in the Own Brand team at Tesco.

The role will see the successful candidate take responsibility for Own Brand development within the Baby category, identifying and prioritising opportunities for growth across our Fred and Flo brand, as well as owning the total Baby customer proposition for Tesco, bringing together teams across Personalisation, Product, Channels & Marketing to deliver on this.

You will build strong relationships with cross-functional teams to lead the delivery of our brand strategic plans and pipelines across the 6Ps (Product, Packaging, Price, Place, People, Promotion).

This role would suit someone who has a strong commercial understanding, can turn data & customer insight into motivating propositions and work well with cross-functional stakeholders to deliver results.

You will be responsible for:

Developing and delivering the Own Brand Strategy within the Baby (HBW) category (incl Nappies, Toiletries, Baby Food, Wipes & Accessories) and owning the overall Baby proposition for Tesco
Identifying and prioritising opportunities for Own Brand development, building an Innovation Pipeline for the category, and aligning cross-functional and senior teams to deliver on both Own Brand opportunities and total Baby propositional elements (examples include improving baby changing facilities, our CRM strategy for customers with a baby, options for babies in our Cafés)
Turning insight into action; developing and launching new compelling product concepts and propositions to unlock future growth
Briefing insight, design, and communication teams to bring propositions to life, ensuring consistent implementation of brand guidelines across all customer touchpoints
Developing strong relationships within cross-functional teams and with key senior stakeholders
Constantly monitoring the market and customer metrics in my area to proactively identify issues and opportunities for the brand
Sharing best practice, and ensuring all plans & pipelines are relevant and transferable to international markets across the Tesco Group
Following our Business Code of Conduct and always acting with integrity & due diligence

You will need:

Experience relevant for this role:

• Brand leadership

• Teamwork & collaboration

• Commercial understanding

• Stakeholder management

• Innovation

Operational skills relevant for this job:

• Turning customer insight into motivating concepts and propositions

• Proposition development across the 6Ps

• Brand and Innovation planning and delivery

#LI - EF1

#LI - Hybrid

What's in it for you:

We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!

Annual bonus scheme of up to 20% of base salary
Holiday starting at 25 days plus a personal day (plus Bank holidays)
Private medical insurance
26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing

About us:

Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move. Our core purpose is 'Serving our customers, communities and planet a little better every day'. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of and for the planet.

We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We're committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities. We're a big business with diverse working patterns and many business areas which means that we can find something that works for you. Everyone is welcome at Tesco.

We have recently announced that we will be moving towards a more blended working week – combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate. Please talk to us to about how this can work for you.

NOTE: Should you be successful in your application, your offer will be subject to and conditional upon you providing your bank account details on your agreed start date.

We're proud to have been accredited Disability Confident Leader and we're committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please visit https://www.tesco-careers.com/accessibility