Yoox-Net-A-Porter has launched the next phase of its resale strategy as it looks to help customers extend the life of their luxury wardrobe items.
The group has now launched Mr Porter Resell, a dedicated luxury resale destination for menswear for ready-to-wear, accessories, bags and jewellery. Mr Porter’s EIPs (Extremely Important People) can also benefit from a tailored wardrobe refresh service, in-person or virtually.
Yoox-Net-A-Porter said the launch marks the first time a leading online luxury retailer has introduced a dedicated service to resell menswear and follows Net-A-Porter’s womenswear resale offer, which has now been expanded to Hong Kong SAR, Germany and the US following a UK launch. The group said the service has been particularly popular with millennials and Gen Z shoppers. Mr Porter Resell is now live in the same four markets.
Meanwhile, Resale will also be available at The Outnet for both womenswear and menswear from April 2022.
Mr Porter, Net-A-Porter and The Outnet are all powering the services in partnership with resale technology provider, Reflaunt.
