Will Smith is set to launch his second clothing collection under his Bel Air Academy label.

The collection will span 40 pieces, most of which featuring a preppy, retro style, paying homage to his famous character from the hit 90’s sitcom, ‘The Fresh Prince of Bel-Air.’

"This jacket from my new @belairathletics drop is the TRUTH!" Smith told his 40 million Instagram followers, posting images of himself modelling the collection's Varsity Jacket. "I don't know about y'all but I'm rockin' this at Thanksgiving."

2019 has been a successful year for Smith in fashion, having already fronted Moncler’s ‘Genius is Born Crazy’ campaign in July.