Whistles has said on Tuesday that it has seen a 10% increase in its online slaes after adding its ‘ship from store’ option.
The technology enables customers to order stock online, with their orders being fulfilled from stock sat on shelves in store. This means that customers are less likely to receive an out of stock message when shopping online.
The technology being used is from OneStock, which enables the retailer to optimise its omnichannel order management system, with initiatives that enable more orders to be fulfilled regardless of the channel and delivery point.
Following a successful two-week trial, the tech was rolled out across the whole business, with 15% of its online orders now being fulfilled from stores.
