Waitrose & Partners is doubling the size of its vegan range by adding over 30 new own-label and branded products this month.
Some of the new items include first-to-market innovations such as Vegan No Egg Fried Rice, Crisp-Crumbled Fishless Goujons made from banana blossom, and the Vegan Spicy Meatless Feast Pizza, which uses vegan pepperoni.
The supermarket has revealed that the sales of vegan and vegetarian products have increased in the last year, with vegan sales surpassing vegetarian for the first time.
Simona Cohen-Vida-Welsh, Waitrose & Partners vegan developer, said: “Last year we saw veganism and plant based diets making their way further into the mainstream and we see no signs of this slowing down.
“This January we are doubling our vegan and vegetarian range with some innovative new products not seen on supermarket shelves before. Our flavour-packed range offers both simple ingredients for customers to build their own dishes and comforting ready meals for a quick and easy dinner.”
