Victoria Beckham Limited has appointed Marie Leblanc de Reynies as its new chief executive. 

Leblanc de Reynies has worked at the brand since May 2018 as product director and then took up the position of managing director of brand and product.

Her previous experience includes roles at Printemps, Sonia Rykiel, Celine, American Retro and Isabel Marant.

She has succeeded Paolo Riva, who left the business in July after ten months in the role.