The Very Group has appointed former Fenwick chief executive Robbie Feather as its retail managing director and a member of the executive board.

Feather was recruited by Fenwick in 2018 to turnaround and modernise the business and customer proposition. Since then, he has developed the group’s digital strategy, launching the business online, centralising its nine independently-run stores and introducing new processes, IT systems and ways of working to support the new structure.

Feather will report directly to chief executive Henry Birch and join Very’s executive board. He succeeds Sam Perkins who is stepping down from the online retailer at the end of the year after seven years.

Prior to joining Fenwick, Robbie held a number of roles at Sainsbury’s Argos, including digital director and general merchandise director.