Very.co.uk has launched a new Christmas campaign as part of its new brand platform, ‘Life is this Very moment’. Created by Grey London, the campaign features a 90 second TV advert that encourages the public to embrace all the festive moments in the run-up to Christmas instead of focusing on a clichéd portrayal of the day itself.
Carly O’Brien, chief marketing officer at The Very Group said: “It is great to see our new brand platform, ‘Life is this Very moment’, brought to life for Christmas with a truly uplifting campaign that we believe our customers can relate to. It is a celebration of every single moment in the countdown to December 25th and it goes beyond the festive celebration, which we know might not be the same this year.”
