Tommy Hilfiger appoints Michael Scheiner as chief marketing officer

Tommy Hilfiger has appointed Michael Scheiner as chief marketing officer.

Scheiner will join the business on October 28^th from Hollister, where he is currently the senior vice president of global marketing.

He will be responsible for introducing new marketing strategies across digital and experiential platforms for Tommy Hilfiger.

Daniel Grieder, chief executive of Tommy Hilfiger Global & PVH Europe, said: “We are thrilled to have Michael join our world class marketing organisation, and believe he will help fuel our ongoing digital transformation, enable us to respond strategically to new disruptions, and position Tommy Hilfiger as a leader amongst its competitors.”

Scheiner will relocate to Amsterdam in order to work from the brands global headquarters.