The Works has reported better than expected trading in the 26 weeks to 31 October after total sales increased by 17.9% compared to the same period two years ago.
On a two year basis, like-for-like sales climbed by 14.5% with growth both online and in-store.
In July, the arts, crafts, toy, book and stationery retailer announced that it was moving its focus from new store openings to creating profitable digital growth and driving improvements through its existing store estate. In a statement today, The Works said it had made good progress in this regard as it works to improve the range and merchandising of its core categories, enhance the in-store shopping experience, and improve product availability.
During the period, The Works benefited from strong consumer demand due to more people taking ‘staycations’. It also put in a good ‘back to school’ performance and has been successful in capitalising on the recent “fidget frenzy” trend. The retailer said there are signs that customers are shopping early for Christmas and hopes the demand will continue into the peak Christmas trading period.
The retailer opened three new stores, closed five and relocated four stores in the period, which means it was trading from 526 stores at the end October.
