The Perfume Shop is set to launch its first experiential store at the end of this month, opening at the Meadowhall shopping centre in Sheffield on September 19th.
The store will feature interactive areas such as a central play table for perfume testing and scented funnels with iPads to help customers find the right scent for them.
There will be a personalisation area where customers will be able to decorate their items with diamantes, initials, gems, ribbons, pearls, bows and charms. Shoppers will also be able to engrave their perfume bottles with names or messages for a small charge.
Gill Smith, The Perfume Shop managing director, said: “We’re so excited to launch our first ever concept store with sensory experiences to help customers discover a new way of choosing perfume. The store experience encourages customers to browse perfume in a new, innovative, interactive way putting our expert’s knowledge at the forefront, with technology and fun at the core of the sensual experience.”
