Toy retailer, the Entertainer, has joined forces with The Salvation Army to give as many children as possible the joy of opening a present on Christmas day.
The Big Toy Appeal encourages customers to pick up an extra toy to donate when they visit The Entertainer stores or shop online at TheToyShop.com. For every toy donated, The Entertainer will also donate a toy, doubling the number of donations. Online shoppers will be able to join the appeal by adding a gift to their basket.
The Entertainer’s customers have donated over 60,000 toys since the appeal first launched in 2018. This year the appeal aims to reach 100,000 total toys donated.
Providing Christmas presents for children can place additional pressure on families, where budgets are already incredibly stretched – with many families turning to charities like The Salvation Army for support; using foodbanks and other donations to help them through the Christmas period.
Covid-19 has had a huge financial impact on many of the country’s families, with The Salvation Army providing more than two million meals* to people struggling to afford food in the year to May 2021. The aim of The Big Toy Appeal is to elevate some of this strain during the 2021 Christmas period by providing toys to families in need, so children can have some presents to open on Christmas.
