The Entertainer is running a daily Christmas quiet hour throughout its 171 stores across the UK.
The aim for the initiative is to create a calmer shopping environment for autistic people and people that are uncomfortable visiting stores during busy times.
Gary Grant, founder and executive chairman of The Entertainer, said: “For the first hours’ trading each day there will be no music playing, our lights will be dimmed wherever possible and our stores will be made to feel calmer for our Christmas quiet hour. This is to show our continued support for autistic people and their families and for those who find shopping during the festive season stressful and overwhelming.”
The quiet hour will be for the first hour of each days trading at all stores until December 31st.
Tom Purser, head of campaigns at the National Autistic Society, said: “We are delighted that our Autism Hour sponsor The Entertainer is introducing Christmas quiet hours. We hope more shops will be inspired by The Entertainer and do their bit to help make sure autistic people and their families have the same opportunities as everyone else. ”
