The Entertainer has appointed Julie Price as chief transformation officer.
Price was previously the IT and transformation director at White Stuff, and has also held roles at Mars, TK Maxx, Ann Summers and Bounty.
Price’s role at The Entertainer will see her be responsible for developing the company’s digital processes, while increasing productivity and profitability across a range of business areas.
Gary Grant, founder and executive chairman of The Entertainer said: “This is one of the most significant hires the business has made in recent years, adding another team member to the board and comes at an important time.
“Great people like Julie are testament to our success and we’re confident that she will be able to bring her skill set and experience to support the delivery of our ambitious growth plans.”
