Ted Baker has appointed Peter Collyer as its new chief people officer.

Collyer has been the people experience director at Asos for the last four years.  Before that he was the senior vice president of global human resources at Claire’s.  He has also held positions at The Walt Disney Company and Oasis Stores.

Lyndsay Page, Ted Baker chief executive, said: Peter is a respected and skilled HR professional with highly complementary international brand experience. His appointment will further strengthen the Ted Baker management team and support our continued growth and development as a global lifestyle brand.”