TAG Heuer has renewed its contract to be the Official Timekeeper of the Virgin Money London Marathon.

This means the brand will be the Official Timekeeper for the sixth consecutive year and has also committed to the 2022 and 2023 races.

This year the race will return to its traditional format in central London on Sunday 3  October, whilst also allowing participants to compete virtually.

Rob Diver, TAG Heuer managing director, UK & Ireland, said: “We are delighted to continue our partnership with the London Marathon; an iconic race in which elite athletes and amateurs alike can push themselves in the ultimate endurance test. The London Marathon embodies the spirit of TAG Heuer and we are thrilled to support, and keep runners connected, as the race returns to its traditional format around London’s historic landmarks.”