Superdry has revealed plans to team up with Oxfam in an effort to donate pre-loved clothes to charity.
The retailer said the scheme will be initially piloted in 22 stores across the UK. They will offer ‘Give Back’ boxes as part of its sustainability initiatives.
Once the clothes have been donated, the customer can scan the QR code available on the box, where they will be given the chance to enter a prize draw to win a £100 Superdry voucher.
Superdry said that this partnership will help to reduce waste and provides an “effective way” to engage with a new generation of conscious consumers , encouraging them to shop more sustainably.
