Julian Dunkerton has had his contract as chief executive officer at Superdry extended.
Dunkerton has served as interim chief executive since April, and is now going to be in the role on a permanent basis until April 2021.
He co-founded the business with designer James Holder in 2003, but stepped down in March 2018. He then re joined the business in April this year.
In a statement, Superdry said that Dunkerton had agreed to continue in the role in order to deliver his vision of restoring the brand to its design-led roots, and returning it to sustained growth.
Peter Williams, chairman of Superdry, said: “Julian has a clear vision and his creativity, ambition and leadership will be crucial for the turnaround of the business. As interim CEO, Julian has already been working closely with the team to execute this plan and while much remains to be done, the necessary foundations are being laid. I am looking forward to working alongside Julian during this period as we seek to identify his long-term successor.”
