Superdrug’s inaugural customer experience event, Superdrug Presents, proved to be successful, with over 3,000 customers participating.
The event took place over four days in September, and offered customers the chance to step into a ‘health and beauty playground’.
A roster of brands, including headline sponsors Makeup Revolution and Shea Moisture offered samples of new products, beauty treatments and a range of masterclasses with industry experts and influencers.
Customers also received free treatments for nails, hair, brow shaping and piercing from the Superdrug Beauty Studio team. The event was planned and managed by the brands experiential agency N20.
Gemma Mason, Superdrug’s head of customer experience, said: “We are so delighted that our first event was such a success. There was such an amazing atmosphere from start to finish, which just underlines what a vibrant and exciting place the beauty world is right now. As well as celebrity visits, some really insightful and interesting panel events took place over the course of the event.”
