Stance has opened a new flagship store in London’s Carnaby Street.
The store is located in an 800 square foot unit at 45 Carnaby Street, and will sell the brands latest collections and brand collaborations.
Rich Philip, marketing director at Stance, said: “We have had some great success in the West End and Carnaby was the natural next step for us, sitting alongside some of the most iconic brands and retailers in London. We’re planning on using the store to help us celebrate creativity with artist workshops, experiential events and Punk and Poet signings. We will also showcase our latest collections of underwear and t-shirts, brand collaborations and some exciting Carnaby exclusives.”
Stance is the latest brand to join the line-up at Carnaby, with others including Samsøe & Samsøe, Ralph Lauren’s RRL and RÆBURN.
Samantha Bain-Mollison, head of retail at Shaftesbury, said: “We are excited that Stance has opened in Carnaby. The brand’s creative and experimental style of retail fits perfectly in Carnaby and is a welcome addition to the iconic street.”
