Ssense has launched an exclusive luxury dogwear collection.
The move marks the retailers first expansion into petwear, and includes dog apparel and accessories from a mix of luxury brands as well as emerging designers.
The brands that have been commissioned for exclusive designs include 032c, Ashley Williams, Burberry, Smith, Stutterheim, Versace and VIP. It will be the first time producing dog apparel and accessories for many of the brands.
The first items, including harnesses, leashes, collars, sweaters, collar charms, and more retail from $60 USD to $1,395 USD.
"Increasingly, millennials are spending more on their pets, especially dogs. There is a growing interest to reflect their individual style and their dog's personality through clothing,” explained Brigitte Chartrand, senior director of womenswear buying for Ssense.
“With almost 80 percent of the Ssense audience falling between the ages of 18 and 34 years old, we saw an immediate surge in engagement whenever we posted #SSENSEInterns on our Instagram account. Furthermore, almost 70 percent of Ssense employees are millennials so we saw firsthand the growing focus that is placed on pets in our dog-friendly office.”
