Shop Direct has appointed Ben Fletcher as its group financial officer.

Fletcher will join the business on January 6th and will report to Shop Direct chief executive Henry Birch.  He will lead the company’s 150-strong finance team. 

Dominic Appleton currently holds the position on an interim basis, and he will remain with the business as Shop Direct’s finance director.

Birch said: “Ben is an outstanding finance and general management leader, who has consistently delivered growth across large and complex consumer businesses. He’s proven to be customer and colleague-focused, with significant experience in online. He’ll play a vital part as we invest to be the number one destination for shoppers who value a combination of leading brands and flexible ways to pay.”