Sephora has completed its acquisition of cosmetics etailer Feelunique from private equity firm Palamon Capital Partners.
The deal reportedly values the UK company at 132 million pounds, though LVMH wouldn’t confirm the price of the acquisition.
Sephora president and CEO Martin Brok said in a statement: “We are delighted to welcome Feelunique teams within the Sephora family. Feelunique is known for their unparalleled customer experience, deep ecommerce expertise and knowledge of the UK consumer. We look forward to learning from each other and write a new chapter together.”
The news comes just days after UK sportswear giant JD Sports announced it would also be stepping into the beauty scene following its acquisition of haircare brand Hairburst for an undisclosed sum.