Called ‘A Christmas to Savour’, this year’s ad aims to celebrate the enjoyment of friends and family coming together on the big day and immerses viewers in a single moment as the retailer looks to create a sentimental snapshot of a classic Christmas.
The advert opens with someone plugging in Christmas tree lights, with the words ‘Welcome Back to Christmas’ appearing on the screen. This is followed by fairy lights illuminating then everyone and everything freezing.
A toy stops in the air mid backflip before the camera focuses on different friends and family members who are frozen in time with an Etta James song playing in the background.
The words ‘A Christmas to Savour’ the appear on the screen with a voiceover by Stephen Fry saying: “It’s been a long time coming, so let’s make it a Christmas to savour”.
Watch it here:
