Sainsbury’s has entered a wholesale partnership with Coles.
Sainsbury’s will supply its own brand products to Coles supermarkets in Australia and also the retailers online business. Items will include packaged grocery items and household products that will all be white labelled under the Coles brand.
Sainsbury’s has said that the partnership will allow Coles customers to buy innovative food and grocery that are not available elsewhere in Australia.
Sainsbury’s may also stock some Coles products.
Michael Luck, director of business development at Sainsbury’s, said: “Great quality food, high standards and ethical sourcing are at the heart of both our businesses and we are delighted to work with Coles to bring more choice and innovation to Australian customers. We’re excited by the opportunity to offer more of our fantastic products to customers around the world through wholesale partnerships like this one.”
