Sainsbury’s has announced its plans sell only 100% free-range eggs in its stores and online from April 2020.
It currently sells around 800 million eggs a year, and is aiming to become the first major UK retailer to make the move.
The retailer has said that that it is making the commitment due to increased demand for free-range eggs, with sales growing by 12% over the last year.
Judith Batchelar, director of Sainsbury’s brand, said: “We know our customers care about where their eggs come from and that they’re responsibly sourced. We’re committed to offering the best possible quality and value while ensuring high welfare standards and helping to restore the environment at the same time. That’s why every egg we sell will soon be sourced from free range farms in the UK and we’re confident our customers will be able to taste the difference.”
