Outdoor clothing retailer Rohan has plans to tackle the tough retail conditions many retailers experience by appointing UK Digital agency, Spike.
UK outdoor clothing retailer Rohan has appointed Spike to implement a location based digital marketing strategy with a focus on driving footfall across Rohan’s 57 stores.
Rohan operates across a range of popular locations include London’s Covent Garden and in popular walking destination area Ambleside, amongst other key locations.
Spike will be assisting Rohan in developing an integrated digital marketing strategy with a focus on promoting targeted Rohan locations whilst also using various tracking technologies in recording store visits. The tracking technology known as Presence Orb is an intelligent Wi-Fi system which allows retailers to use their existing Wi-Fi network to provide a comprehensive set of analytics capabilities.
Director of Spike, Rob Powell, said: “We are thrilled to be working with Rohan to help drive both online and instore growth. It’s no secret that the high street is facing challenges, so having a cohesive digital strategy is essential. Combine this with Rohan’s exceptional customer service, who recently gained second place in the ‘Which? UK Retailer of the Year’ awards and the impact could be fantastic. We’re really excited by the challenge of increasing a retailer's footfall whilst also developing their online visibility to improve their return on investment.”
Ian Palmer, Trading Director at Rohan, said: “After a successful period of digital consultancy with Spike, we were impressed by their knowledge and expertise, also showing excellent progress with paid search results. We’re excited to work with Spike in developing our online local presence across our 57 locations and improving our overall digital strategy.”
