Robert Dyas has launched a new loyalty programme called MyDyas.
The scheme will offer members exclusive lower pricing on selected home and garden products, points every time they shop, and a range of personalised offers based on their shopping history both in-store and online. Customers will also benefit from rewards and giveaways, as well as tips and inspiration.
When they sign up and make their first purchase, customers will be treated to 200 welcome points with a value of £2.
Established in 1872, Robert Dyas was bought by Theo Paphitis in 2012. The company has 93 stores which are mainly situated in the south of England.
