Primark has opened a new store in Porto’s NorteShopping, upgrading from its previous unit to a space that is 50% larger, and features Portugal’s first Primark Beauty Studio.
The store spans over 5,138 square metres, and employs more than 300 people, which is 50 more than the previous location.
The store features 54 fitting rooms, 48 checkouts, free WiFi access and a lounge area for customers.
The Beauty Studio is managed by Portuguese brand Dez StudioXpress, and will offer manicures, pedicures, and eyebrow and lash treatments. Prices will start at 5 euros.
The store will feature Primark’s women’s, men’s, and children’s apparel collections, as well as footwear, accessories, lingerie and homeware. It will also offer Primark’s new sustainable lines, which include denim, pyjamas and bedding made from 100% sustainable cotton.
