Poundland has launched a range of products featuring a simple pricing structure across the whole of the UK.
This marks the first time that Poundland stores will offer products above and below the £1 mark, with prices ranging between 50p and £5.
The move was given the green light following a successful trial in 24 West Midlands stores.
The transformation began in 2017 when the retailer introduced £2 and £5 price points. The new simple prices range will feature a wider range of products in the categories of household goods, health and beauty and grocery.
Barry Williams, Poundland managing director said: “We’ve introduced simple pricing in time for Christmas so we can offer customers even more choice and even better value for money.
“Our shoppers love the amazing value we provide and now we can begin bringing that value on wider ranges that they now can find in stores for the first time.”
“Our team of talented buyers has moved heaven and earth to bring these ranges to store in time for Christmas and I’d like to thank them for all their hard work.”
