Poundland is set to launch new product ranges for under £1 for the first time ever.
The move will see ranges available for under £1 permanently, as opposed to the usual ‘managers special’ markdowns.
The retailer has also said that it would also be trying out ranges for over £1.
The pilot will include ranges such as 500g Naploina Passata and 75g Princes Sardine & Tomato Paste at 50p, and 100ml Colgate Toothpaste for 75p.
The pilot will also include trials of £1.50, £3 and £4 price points.
Barry Williams, managing director of Poundland, said: "We promise customers amazing value and we are committed to fulfilling that promise on the widest range of items.
"While three quarters of the products we offer will still be £1, it's important we look to broaden our ranges elsewhere, whether above or below £1.
"Our customers are among the savviest in the country. We know that and it's why we're moving at the pace they dictate to become the simple price retailer they want us to be."
