Pepco Group, the the owner of the PEPCO and Dealz brands in Europe and Poundland in the UK, has appointed Trevor Masters as chief operating officer as it looks to accelerate its growth plans.
Masters joined PEPCO in 2019 as managing director and since then has led the expansion of the brand from around 1,800 stores in 11 countries to more than 2,300 in 15 territories following its recent entry into Italy, Serbia, Spain and Austria.
Effective from 1 January 2022, the appointment will see him provide strategic direction and oversight to the group’s Poundland and Dealz brands, and its vertically integrated sourcing operation PGS. He will continue to be based in Poland and will retain his current leadership responsibilities as PEPCO managing director following the appointment.
Prior to PEPCO, Masters spent more than 30 years at Tesco where his roles included chief executive of Tesco International and chief executive of Central Europe and Turkey.
