Pandora on track for brand relaunch

Pandora has said that its preparations for its brand relaunch are all on track for August 29^th.

The relaunch will begin with a global PR event in Los Angeles on August 28^th.  The brand has increased its focus on its core propositions of ‘co-creation, self-expression and collecting’.

The company has been focusing on refreshing its consumer touchpoints and is launching a new store design that will be supported with new products, collaborations, and celebrity endorsements.  It will also feature the company’s biggest ever marketing campaign.

Alexander Lacik, president and chief executive of Pandora, said, “Financial results in the second quarter of 2019 were in line with plans. In the quarter, we have progressed rapidly on a number of important commercial initiatives, which we can soon reveal and showcase to our consumers as part of our brand relaunch on 29 August.  This is the first important step in our journey towards positive growth.”