Pandora has appointed Carla Liuni as its new chief marketing officer.
Liuni was previously president of global marketing and communications at Bulgari. She also previously spent 20 years at Proctor & Gamble, where she was general manager of the division that included Dolce & Gabbana, Gucci and Hugo Boss.
She will report directly to Pandora’s chief executive Alexander Lacik, and will also be a part of the executive leadership team.
Liuini will join the business in March 2020.
Lacik said: “Carla has a unique profile which combines mass market brand building with the ability to create the aspirational and desirable worlds of luxury goods. She is a passionate and energetic leader, and I am very happy she will take this critical role in our leadership team.”
