& Other Stories has expanded into China with the launch of an online shop on Alibaba’s ecommerce platform Tmall.
Chinese customers will now be able to choose from a range of & Other Stories’ collections of ready-to-wear fashion, shoes, bags, jewellery and accessories.
Sanna Lindberg, managing director of & Other Stories, said: “With our launch on Tmall, the visual world of & Other Stories reaches new fashion-loving customers and we can't wait to get to know them.”
& Other Stories currently operates 70 stores and has an online shop that delivers to 15 countries in Europe, the US and Korea.
