Nike has announced that acquisition of retail predictive analysis firm, Celect.
Celect uses cloud based analytics platforms to provide insights that allow retailers to optimise inventory across an omni-channel environment through hyper-local demand predictions, according to Nike.
Celect’s team will be integrated into Nike’s global operations team immediately.
“With the acquisition of Celect, Nike greatly accelerates our digital advantage by adding a platform developed by world-class data scientists. As demand for our product grows, we must be insight-driven, data optimised and hyper-focused on consumer behaviour. This is how we serve consumers more personally at scale,” Eric Sprunk, Nike chief operating officer said.
“We’re thrilled to be joining the Nike team, adding our unique and innovative capabilities to the data and analytics foundation they’ve been building over the years,” John Andrews, Celect CEO said.
