Newbie has opened its first permanent UK store outside of London at Centre:mk in Milton Keynes.
The store is situated on Sunset Walk, in a 1,377 square foot unit next to Oliver Bonas and Costa.
The retailer embarked on a country wide tour to raise awareness of the brand, during which it appeared at the Centre:mk.
Camilla Wernlund, international expansion manager at Newbie, said: “Newbie continues to grow within the UK, with Centre:mk being the first store outside of London and being the ideal destination for our next step. We were delighted with the response from Milton Keynes customers when we brought Newbie on Tour to the centre and we are thrilled to be continuing our relationship with the team for both our permanent store and returning pop-up and being able to move closer to our Newbie lovers in Milton Keynes.”
Newbie currently has 22 stores and sells online in Sweden, Norway, Finland, Poland and the UK.
