Nespresso has unveiled a new experiential concept store at the Bluewater shopping centre in Kent.
The move is part of the coffee company’s vision to offer immersive, localised and personalised experiences to customers to engage them with the Nespresso brand.
New innovations within the store include an interactive ‘Taste & Discover’ area where customers can explore and create their own coffee recipes using iPad tutorials and Nespresso machines.
In addition, a ‘Coffee as an Art’ masterclass area enables customers to learn about sophisticated recipe creation, from roasting coffee beans to preparing cold brews. They can also gain insight into the company’s AAA Sustainable Quality Programme.
The shop will also offer one-on-one coffee learning, tasting and machine demonstrations with in-store coffee experts.
