Mulberry is set to relocate to a larger store in order to launch a new concept, designed by creative director Johnny Coca and interior designer Faye Toogood. The new store will be located at Victoria Leeds and will open on November 27th.
The brand has said that the 3,000 square foot store will take inspiration from British art and natural landscapes, to make customers feel more immersed in the Mulberry world.
The store will stock the brands full range in time for Christmas. There will also be an exclusive edition of the Small Millie Tote in tangerine orange, and the new Season of Light gifting range, whose proceeds will go to Beam, which is a UK charity helping people who have experienced homelessness restart their careers.
The store will also feature an experiential element, with a festive photo booth available to visitors who want to create their own holiday greeting card. Visitors will also be able to take advantage of same day delivery, Saturday delivery, in-store shopping appointments and also a drop-off service for the brand’s repairs department.
Ian Earnshaw, commercial director at Mulberry said: “I am delighted that we are launching our new store concept in Victoria Quarter. Leeds has always been, and will continue to be, an extremely important market for the brand.”
