Morphe is set to open its first store in Manchester at the Arndale shopping centre.
The retailer has signed a lease on a 4,500 square foot unit on New Cannon Street. The shop will launch in the late autumn, and will sell Morphes full range of makeup, brushes, tools and accessories.
Morphe already operates stores in London, Birmingham and Liverpool, with further plans to open in Nottingham and Newcastle later in the year.
Mark Spillman, general manager (EMEA) at Morphe, said: “Manchester Arndale’s prominent city centre location and considerable annual footfall of more than 40 million makes it the perfect spot for Morphe. We’re very excited to introduce our increasingly popular range of make up and make up application products to shoppers in the city as we continue to grow here in the UK.”