Missguided has joined forces with the holidays comparison website Icelolly to launch Missguided Vacays.
The new offering will focus on helping Missguided’s customers save money on millions of holidays from the UK’s leading travel companies.
The site will enable customers to search, sort and filter package, city break or hotel-only holidays featuring real time pricing as well as live availability from providers such as TUI, Jet2Holidays, On the Beach, Love Holidays, Princess Cruises, Royal Caribbean and more.
Nicola McGee, head of performance marketing at Missguided, said: “We’re incredibly excited about the partnership with Icelolly and see it as a natural synergy between two core verticals that resonate with our core customer. It’s been great collaborating with another Northern firm to bring this project to life.”
All packages on the site are ATOL protected.
Nick Bamber, marketing director at Missguided, added: “Working with Icelolly has been incredible. From day one, both companies shared not only a passion for their customers, but also a strong entrepreneurship culture that enabled us to get this project off the ground. We are super excited to see how much further this partnership can go.”
