Mamas & Papas has gone into administration and closed six stores as a result.
73 staff members have been made redundant due to the closures. This comes just days after the collapse of Mothercare.
Richard Cincotta, executive chairman of Mamas & Papas, said: “These actions are always difficult but they are also necessary in a challenging market to ensure Mamas & Papas achieves its considerable future potential.”
The retailer is also looking to simplify operations at its head office in Huddersfield, which could lead to a further 54 redundancies.
The stores affected include unprofitable sites in Aberdeen, Fareham, Leamington, Lincoln, Milton Keynes and Preston. The remaining parts of the business will continue to trade as normal.