M&S Food is set to launch a range of own-brand halal prepared meals.
The range will launch on November 6th, and will include six Halal Food Authority certified prepared meals in 36 M&S stores across the UK.
The meals will include halal versions of its Chicken Arrabbiata, Chicken & Mushroom Tagliatelle, Chicken & Leek Bake, Chicken Hotpot, Chicken Jalfrezi and Chicken Tikka Masala prepared meals.
Stuart Machin, managing director of M&S Food, said: “Protecting the magic of M&S Food means leading the way as food innovators, with first to market ranges that respond to growing dietary demands and can deliver real commercial impact. M&S Food is changing to become more relevant, more often to families across Britain and our new halal meal range is a great example of how we are broadening appeal so that more customers can enjoy our delicious, quality food.”
The retailer already began stocking a range of Shazans branded halal chicken products in selected stores back in May. The M&S branded halal range will feature a distinctive orange coloured packaging.