New West End Company, the organisation which represents 600 businesses on Oxford Street, Regent Street, Bond Street and in Mayfair, has announced details of  a collective planned £5 billion investment into London’s West End through a series of development projects.

The news comes as the shopping district looks to bounce back from the coronavirus pandemic.

The investment will be spread across 22 existing and new West End developments with an emphasis on public realm projects.

In a statement, the organisation said the projects will see the area’s retail stores being complemented by brands that offer an immersive experience. The launch of Outernet London – the first of a global network of the world’s most advanced immersive media, entertainment and culture districts – and  plans to turn Cavendish Square into a health and wellbeing destination are just two examples.