Lids appoints head of brand

Lids has appointed Ariel Sandler as head of brand and collaborations.

Sandler previously worked as director of brand marketing at Perry Ellis and prior to that helped lead brand and marketing efforts for the NBA, New Era and StockX,

In his new position, he will head up Lids’ new branding department across partnerships, activations and brand development.

Since being acquired by Ames Watson four years ago, Lids has expanded both domestically in the US and into Mexico, Australia and several European countries, including the UK.